UGG Supports LGBTQ+ Rights
Our Community

UGG Supports LGBTQ+ Rights

“Equality means more than passing laws. The struggle is really won in the hearts and minds of the community, where it really counts.”

Barbara Gittings, one of the most prominent LGBTQ+ activists of the 1950s and 1960s, said these words more than half a century ago, and never before have they been so relevant.

As our digital lives intersect with our new post-COVID world, the communities we belong to are everything. At UGG, the heart of our community is diverse, equal, and proud.

One of the many ways we are showing our commitment to this community is through partnering with GLAAD – an organization that is accelerating action for LGBTQ+ acceptance – by sponsoring its Rising Stars 20 Under 20 Program. In 2020, their inaugural list included some incredible LGBTQ+ change agents who are using their platforms to advance acceptance, equality, and visibility for LGBTQ+ people – honoring actors Lachlan Watson, Josie Totah, Joshua Rush, Zoey Luna, and Logan Rozos, as well as activists Emma González, Ezra Greyson Wheeler, Jazz Jennings, Sameer Jha, and Jamie Margolin, among others.

This year’s GLAAD Rising Stars 20 Under 20 list was revealed on June 22, coinciding with global celebrations of LGBTQ+ Pride Month. New honorees include JoJo Siwa, Ve’ondre Mitchell, Yasmin Finney, E. Smith, Stella Keating, Andrea Alejandra Gonzales, FaZe Ewok, Gia Parr, Ashton Mota, Kaylyn Ahn, Eli Bundy, mxmtoon, Drew Adams, Darid Prom, Molly Pinta, and Trevor Wilkinson – all of whom have been chosen for their work to build a fairer world for everyone, whatever their pronoun.

Caring for Our Community

By donating to GLAAD – which is doing remarkable work to promote and ensure fair, accurate, and inclusive representation for LGBTQ+ people in media – and launching our #UGGPRIDE campaign featuring all-gender Pride styles, we are supporting our larger community. One of GLAAD’s many inspiring initiatives is the GLAAD Media Institute, which provides LGBTQ+ people with the tools to tell their stories in impactful and empowering ways – breaking barriers, championing acceptance, and correcting transgender and LGBTQ+ misconceptions, while amplifying media impact to help build a happier and more just society.

You can help advance this important work. For every pair of Disco Stripe’s sold on UGG.com, we are donating $25 to GLAAD to help accelerate LGBTQ+ acceptance and equality, up to a maximum donation of $125,000. We are also donating £20,000 to the Terrence Higgins Trust, a leading HIV and sexual health charity which works tirelessly to help end new cases of HIV, and the Ohhh! Foundation, an organization which empowers young people to explore, embrace, and experience their sexual identities safely.

Taking a stand for trans rights

In the United States, an unprecedented number of anti-LGBTQ+ measures have swept through state legislatures across the country, putting 2021 on the cusp of surpassing 2015 as the worst year for anti-LGBTQ+ legislation in recent history.

More than 100 bills designed to restrict the rights of transgender people have been introduced in at least thirty-three states according to LGBTQ+ advocacy group Human Rights Campaign. According to GLAAD, “These bills seek to limit healthcare access, deny trans youth the ability to participate in school sports, and criminalize healthcare professionals and parents supporting their children's well-being.”

As a brand, we stand with our community and are proud to join over 130 other global businesses to express our deep concern over these bills that unfairly target and exclude youth. We oppose efforts to enact this type of discriminatory legislation, and encourage lawmakers to ensure fairness for all Americans.

By taking action and partnering with organizations committed to equality, we believe that together, we will build a more equal future. #UGGTogether

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