UGG Launches Partnership with CFDA
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This month sees the launch of the eagerly-awaited Materials Hub, created in collaboration with the Council of Fashion Designers of America (CFDA) and hosted on its digital platform.
We’ve been working tirelessly to build this open-access resource which includes educational tools, practical knowledge, and tangible resources for designers and students to learn about innovative and sustainable materials from top executives and industry leaders. We hope you’ll enjoy digging into it as much as we enjoyed building it.
For those who may not know, the CFDA is a non-profit trade association founded almost sixty years ago to provide thought leadership and business development support for designers in areas such as diversity, equity, inclusion, and sustainability in fashion. It also helps students and emerging designers achieve their goals through professional programs and scholarship opportunities. On top of that, it hosts the prestigious CFDA Fashion Awards every year in New York with some of the most promising talents and established leaders in the industry. Make sure to mark November 10 in your calendar as the event returns IRL!
As part of our partnership with the CFDA, we’re hosting a series of public webinars diving into key areas of sustainability throughout the month. This includes an introductory walkthrough of the Materials Hub site, moderated discussions surrounding packaging and material innovation, and a fireside chat with UGG brand’s Director of Marketing, Nicks Ericsson. In the interview, Nicks talked about our key sustainability initiatives (such as material innovation, carbon accounting, and regenerative farming), the importance of transparency and information, and some of our commitments to support people in the supply chain and protect the environment. Nicks also highlighted some of our main corporate social responsibility partnerships, such as HERProject and the Humane Society, and announced the November launch of our new Classic repair program, UGGrenew. Finally, Nicks ended the chat with some important advice for designers:
“Sustainability is a journey, and one that will perhaps never conclude for UGG as we continue to challenge ourselves. It’s about progress, not perfection.”
We couldn’t be happier to partner with the CFDA to further our brand’s sustainability journey. As the demand for new materials and technology is growing, the interactive hub will help designers and brands discover and connect with key innovators, vendors, and resources in material sourcing. From highlighting leaders across the sector to promoting collaboration between designers and innovators, the Materials Hub aims to provide educational and professional development opportunities for all.
Extending the mission of our FEEL GOOD platform, the new Materials Hub in collaboration with the CFDA will empower designers with the knowledge they need to make a difference.