UGG is committed to better materials
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Our Innovation stories
- One step closer to a regenerative future: Spotlight on the new Classic Mini Regenerate giving intensive farming the boot
- UGG Launches Partnership with CFDA
- UGG brand’s material innovations for Icon-Impact
- LIFE CYCLE ASSESSMENTS: AN INTERVIEW WITH SALLY YINGST
- Discover TENCEL™ Lyocell
- Plant Power Material Innovations
- UGG DEBUTS PLANT POWER
- UGG® launches inclusive UNIVERSAL collection
- Global Ratings App Good On You Recognises FEEL GOOD Platform
- Innovating an Icon: UGGplush™
- PART OF A FAMILY: OUR COMMITMENTS TO MATERIAL INNOVATION
The latest sustainability report from our parent company, Deckers Brands, highlights our progress toward sustainable material goals and a regenerative future.
At UGG, we’re on a mission to reduce our impact on the planet and become a regenerative brand.
As part of the sustainability report from Deckers, we outlined our commitment to give back to people and the planet, the targets we’re setting for ourselves along the way, and our progress in this journey. With the help of climate experts, we’ve set science-based targets and continue evolving FEEL GOOD, our sustainability strategy, to reach them.
Over 99% of Deckers Brands’ carbon footprint happens in the supply chain, and the majority of that impact comes at the raw material level. Simply put, we must focus on our raw materials if we want to reduce our impact. As part of our current progress, we’re sourcing all our sheepskin from Leather Working Group certified tanneries, while 98% of our wool is reclaimed, and 51% of all co-polyester fibers come from post-consumer, post-industrial, or renewable sources.
We’ve also developed our first-ever 100% plant-based faux fur and scrim with TENCEL™ Lyocell from FSC-certified regenerated wood pulp, which helps to maintain environmental balance. Much of our UGGpure technology was converted to UGGplush (which features TENCEL™ Lyocell) and this shift lowered our carbon impact by 32%. We’re committed to finding more sustainable alternatives to our core fibers and maximizing our use of recycled, repurposed, regenerated, renewable, and certified or preferred natural fibers.
One of our most used materials is the reclaimed wool in our UGGpure™ proprietary technology, which reduces waste, emits less CO2, and can be found lining many of our boots, such as the Classic Short Boot. With this innovation, we’ve reduced our use of virgin wool to 1.33% and are committed to either eliminate it entirely or ensure it is all Responsible Wool Standard certified. Additionally, we created UGGplush™, which combines UGGpure™ wool with TENCEL™ Lyocell woven into a recycled polyester backing, as seen in the Funkette Boot Slipper.
In 2021, we also introduced Sugarcane Outsole foam made with renewable sugarcane, as seen in the Fluff Sugar Sandal, to reduce our dependency on petroleum-based ethylene. Additionally, we debuted the Icon-Impact Collection, which spotlighted materials like repurposed wool, rPET, and renewable sugarcane foam.
Read more about our materials UGGplush™ and TENCEL™ Lyocell, and our sustainable collections Icon-Impact and Plant Power.
