UGG DONATES $500,000 TO NONPROFITS
16 June 2021
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Our Community stories
- Meet Michelle Apodaca
- UGG encourages volunteerism for MLK Day 2022
- UGG Supports LGBTQ+ Rights
- UGG Commits to Inclusivity with The Valuable 500
- Interview with Brooke Beshai
- DECKERS COMMITTED TO CREATING A BETTER TOMORROW
- DECKERS COMMITMENT TO UNGC SUSTAINABLE DEVELOPMENT GOALS
- PEOPLE POWER - ANDREA O’DONNELL
- PART OF A FAMILY: OUR COMMITMENTS TO OUR COMMUNITY
- ONE MILLION DOLLARS FOR COVID-19 PANDEMIC RELIEF EFFORTS #UGGTOGETHER
- #UGGTOGETHER COMMITTED TO EQUITY, INCLUSION AND DIVERSITY IN THE FASHION INDUSTRY
- Supporting LGBTQ+ Communities
- EMPOWERING WOMEN WITH HERPROJECT
- Saying no to racism #UGGTOGETHER
This year’s recipients include Pacific Pride Foundation, First Nations Development Institute, TASH, Equal Justice Initiative, Advancement Project, Greenlining Institute, Students Deserve, Asian Law Caucus: Asian Americans Advancing Justice, Homeboy Industries, and National Urban League.
Last June, UGG and our family of brands at Deckers issued a global statement formalizing our commitment to being an anti-racist company. We came together to donate a total of $500,000 to the NAACP Legal Defense and Educational Fund, NAACP, ACLU, Center for Constitutional Rights, Black Lives Matter, and the Antiracist Research and Policy Center – nonprofit organizations taking action against systemic injustices across America and beyond.
One year later, UGG and Deckers are proud to donate another $500,000 split evenly across ten nonprofit organizations championing social and racial justice for all.
Surveying our diverse community to see which causes matter to them most, the nonprofits chosen were crowdsourced from our consumers and employees to make sure all voices are heard.
This year’s recipients include Pacific Pride Foundation, First Nations Development Institute, TASH, Equal Justice Initiative, Advancement Project, Greenlining Institute, Students Deserve, Asian Law Caucus: Asian Americans Advancing Justice, Homeboy Industries, and National Urban League. They engage in critical work in the areas of social and racial justice, protection of voting rights, disability inclusion, and supporting indigenous populations and the LGBTQIA+ community.
Aside from giving back, Deckers has created a dedicated team driving forward our Diversity, Equity, and Inclusion (DEI) initiatives worldwide, bringing on DEI experts to consult across our business. In our hiring practices, we have implemented recruiting software to reduce and remove unconscious bias in job descriptions, required interview panels including underrepresented groups for all hires at the Director level and above, and committed to 25% representation of BIPOC at the Director level and above in the US by 2027. Since last year, the number of BIPOC employees at Director levels and above has increased from 12% to 16%. Additionally, since last June, 49% of all new hires have been from BIPOC communities.
We also recognize the importance of representation, and pledge that at least 60% of people featured in our marketing materials are diverse in their body types or ability, or are from underrepresented groups including BIPOC and LGBTQIA+ communities. Finally, we are facilitating inclusion internally through the creation of global mentorship programs, regular DEI-specific panels, employee resource groups, inclusive updates to our company headquarters, floating holidays for religious and cultural observances, and mandatory trainings and workshops on inclusive leadership.
Accountability fuels change, and as a global organization, the change must start with us.
We, like the world, have ways to go, but are committed to supporting all people, diversifying our workforce and its internal and external practices, and cultivating an environment of total allyship.
