PART OF A FAMILY: OUR COMMITMENTS TO MATERIAL INNOVATION
1 October 2020
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Our Innovation stories
- One step closer to a regenerative future: Spotlight on the new Classic Mini Regenerate giving intensive farming the boot
- UGG is committed to better materials
- UGG Launches Partnership with CFDA
- UGG brand’s material innovations for Icon-Impact
- LIFE CYCLE ASSESSMENTS: AN INTERVIEW WITH SALLY YINGST
- Discover TENCEL™ Lyocell
- Plant Power Material Innovations
- UGG DEBUTS PLANT POWER
- UGG® launches inclusive UNIVERSAL collection
- Global Ratings App Good On You Recognises FEEL GOOD Platform
- Innovating an Icon: UGGplush™
Now more than ever, brands need to innovate to reduce their impact on the environment. At a time when continents are burning, ancient rainforests are being cleared, and waterways are being polluted, we cannot afford for fashion to endanger natural resources and our environment. We need to find alternatives for long lasting, versatile materials that have less impact on the planet, but that don’t compromise on style or wearability.
In a bid to protect our planet and communities, UGG as part of the Deckers family has been a member of the world’s largest corporate sustainability initiative, the United Nations Global Compact (UNGC), since 2016. As part of this initiative membership, we set targets against the following Sustainable Development Goals (SDGs) to keep us accountable and help us to track our progress and commitment in areas that are especially relevant to us: materials, waste, water, gender equality and quality education, chemistry, climate and clean energy, and human rights.
A key way for us to work towards many of these targets is through material innovation. This can help us reduce and reutilize waste, protect water resources, practice responsible chemical management, and find ways to mitigate climate change impacts through clean energy use and smart supply chain choices.
UGG makes up the majority (by weight) of Deckers Brands’ total fiber consumption within the textile material category. This means that UGG has an integral role to play in meeting these targets. In 2021 we plan to keep driving progress across these targets, finalize our product materials lifecycle assessments so that we can develop and design more sustainable products based on scientific data, and explore more sophisticated carbon reduction measures.
You can find out how we are progressing against our targets here.
