Global Ratings App Good On You Recognises UGG FEEL GOOD Platform
Our Innovation

Global Ratings App Good On You Recognises FEEL GOOD Platform

28 February 2021

We are proud to share that following the launch of the FEEL GOOD site in 2020, our brand’s score on Good On You has increased from ‘Not Good Enough’ to ‘It’s a Start’, placing UGG amongst the top performing large brands.

Good On You is a world-leading source of trusted brand ratings on sustainable fashion. Its stringent rating system assesses brands using publicly available information and rates them according to their sustainability efforts for: People, Planet, and Animals. It pushes brands to be more transparent about their operations and sustainability initiatives, as well as to continually improve.

The Good On You app is used worldwide, listing the ratings of 3,000 brands and downloaded by over 800,000 people. Not only this, but Emma Watson is an ambassador for the platform and is vocal on how the ratings system is encouraging brand engagement in sustainability and championing transparent communications and reporting.

“More and more consumers care about fashion’s impact on animals, so it’s great to see major brands like UGG taking important steps to address this concern. We just updated UGG’s Good On You rating to reflect recent improvements to their impact. This includes updates to their policies and commitments to ensure animal welfare across the supply chain and the sourcing of animal products that avoid harm – like wool from non-mulesed sheep, and down accredited by the Responsible Down Standard”, Sandra Capponi, Co-founder, Good On You.

Our FEEL GOOD platform has been created to increase our transparency, clearly communicating the work we are doing ‘behind the shoes’ to craft products that our customers can FEEL GOOD about wearing.

Our Good on you score has been achieved in recognition of the progress we are making in areas including equity inclusion and diversity, women’s empowerment, waste reduction, materials innovation, and animal welfare.

Although UGG is now placed alongside leading big brands by Good On You, we know that we still have strides to take to further drive sustainability and increase visibility across our business. You can read all about our targets and progress relating to our community, our environment and our innovation which we will be updating on an annual basis to ensure we are being as transparent as possible about our progress and where we still have work to do.

We look forward to continuing to share this journey with you.

Find out more about our rating on Good On You here.

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