Feel Good. about our innovation
INNOVATING OUR PRODUCT
We are committed to continually working to make our products better both for you and our planet. We achieve this through seeking and using innovative materials and have targets to increase our use of recycled, repurposed, regenerated (plant based), renewable (bio based), and certified fibers by 35% by 2027. We have passionate teams building the framework that make such changes possible, that constantly imagine and re-imagine what it means to make a meaningful impact.
You can read more about our policies, projects and partnerships here and find out exactly how we are progressing against our targets.