UGG® Innovation | Continuous Innovation For a Better Product and…

Feel Good.

INNOVATING OUR PRODUCT

We are committed to continually working to make our products better both for you and our planet. We achieve this through using innovative materials, and our team is working towards the target that 75% of all fibers used in UGG footwear be made from preferred materials by 2027. We have passionate teams building the framework that make these changes possible, that constantly imagine and re-imagine what it means to make a meaningful impact.

You can read more about our policies, projects and partnerships here and find out exactly how we are progressing against our targets.

Innovation
98% of the total wool used for our footwear is repurposed from sheepskin that is a by-product of the food industry – not shorn virgin wool
Innovation
100% of leather used in UGG products are Leather Working Group Certified

Stories

Our Innovation

Plant-based fashion never felt this wild

11 November 2022
For Autumn/Winter 2022, we are excited to evolve the well-loved boot, the Fluff Momma Sugar Capsule which is here with three new styles featuring renewable materials like Sorona®, TENCEL™ Lyocell and Sugarcane EVA.
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Our Innovation

Crafted to last: The history behind the UGG brand’s Classic Boot

13 October 2022
For four-and-a-half decades, the simple, honest design and universal style of the Classic Boot have made it the go-to for millions globally. Learn about its sustainable evolution, from UGG team members Helene Frain and John Graebin.
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Campaign

One step closer to a regenerative future: Spotlight on the new Classic Mini Regenerate giving intensive farming the boot

13 October 2022
As part of our Autumn/Winter 2022 collection, we are excited to announce the launch of our first UGG Classic made with regenerative materials. It’s our first ever classic style UGG boot to feature sheepskin sourced from a farm that practices regenerative principles - Atkins Ranch.
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Our Innovation

Introducing the SS22 Icon-Impact collection by UGG

17 April 2022
We’re taking the next step in our commitment to seeking and using innovative materials, in pursuit of a more regenerative future.
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Article

UGG is committed to better materials

22 February 2022
The latest sustainability report from our parent company, Deckers Brands, highlights our progress toward sustainable material goals and a regenerative future.
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Article

UGG Launches Partnership with CFDA

18 October 2021
This month sees the launch of the eagerly-awaited Materials Hub, created in collaboration with the Council of Fashion Designers of America (CFDA) and hosted on its digital platform.
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Article

UGG brand’s material innovations for Icon-Impact

30 September 2021
Today we’re proud to introduce our new AW21 Icon-Impact Collection, which features reclaimed wool, a low carbon impact material. To reimagine our UGG Classics into more sustainable pieces, we have come up with UGGplush™ and UGGcycle™, honoring our most iconic fiber, wool, as well as Sugarcane Outsole made from renewable sugarcane.
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Interview

LIFE CYCLE ASSESSMENTS: AN INTERVIEW WITH SALLY YINGST

28 April 2021
LCA or Life Cycle Assessment – this is a term that many of us have heard, but what does it really mean and why are they important? We speak to Sally Yingst, Product and Packaging Sustainability Manager at Deckers Brands, to find out.
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Interview

Discover TENCEL™ Lyocell

21 March 2021
Material innovation and seeking more sustainable alternatives whenever possible are key parts of the work we do at UGG as part of our ongoing sustainability journey.
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Our Innovation

Plant Power Material Innovations

11 March 2021
Seeking and using innovative, alternative materials that are long-lasting, versatile, and low-impact is a key part of our commitment to make our products better both for you and our planet.
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Our Innovation

UGG DEBUTS PLANT POWER

11 March 2021
We are proud to introduce our dual-gender Plant Power Collection – a footwear capsule consciously crafted with carbon-neutral, plant-based materials.
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Our Innovation

UGG® launches inclusive UNIVERSAL collection

28 February 2021
The California-based lifestyle brand UGG® has teamed up with the online retailer Zappos.com to create its first inclusive footwear collection. UGG® UNIVERSAL features two heritage styles – the Classic Short and Neumel – reimagined with adaptive elements such as oversized zippers and adjustable laces.
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Our Innovation

Global Ratings App Good On You Recognises FEEL GOOD Platform

28 February 2021
We are proud to share that following the launch of the FEEL GOOD site in 2020, our brand’s score on Good On You has increased from ‘Not Good Enough’ to ‘It’s a Start’, placing UGG amongst the top performing large brands.
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Our Innovation

BUILDING PARTNERSHIPS TO ADVANCE ANIMAL WELFARE

10 October 2020
Along with DECKERS, we are part of a number of initiatives aimed at improving animal welfare standards across the industry
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Our Innovation

Innovating an Icon: UGGplush™

8 October 2020
Our innovative UGGplush™ uses UGGpure™, a recycled polyester backing, and TENCEL™ Lyocell, a sustainably sourced fiber made from wood pulp.
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Our Innovation

PART OF A FAMILY: OUR COMMITMENTS TO MATERIAL INNOVATION

1 October 2020
Our materials and supply chain are a huge part of our journey to corporate sustainability, which is why we stand behind UNGC Sustainable Development Goal #12 – Responsible Consumption & Production.
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Our Innovation

OUR APPROACH TO ANIMAL WELFARE

28 September 2020
UGG is committed to empowering you with information on the materials that go into our products, particularly animal-based materials, and drive confidence in our commitment to ensuring a responsible supply chain.
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Our Innovation

OUR MATERIALS

28 September 2020
Our materials and supply chain are a huge part of our journey to corporate sustainability, which is why we support responsible consumption and production. We are always seeking sustainable alternatives for key materials, and strive to source materials like leather, cotton, wool and down from suppliers that are certified by third-party benchmarking organizations.
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