UGG® Innovation | Continuous Innovation For a Better Product and…

Feel Good.

INNOVATING OUR PRODUCT

We are committed to continually working to make our products better both for you and our planet. We achieve this through seeking and using innovative materials and have targets to increase our use of recycled, repurposed, regenerated (plant based), renewable (bio based), and certified fibers by 35% by 2027. We have passionate teams building the framework that make such changes possible, that constantly imagine and re-imagine what it means to make a meaningful impact.

You can read more about our policies, projects and partnerships here and find out exactly how we are progressing against our targets.

Innovation
Over 82% of the total wool used in 2019 for our footwear is repurposed from sheepskin that is a by-product of the food industry – not shorn virgin wool
Innovation
100% of leather used in UGG products are Leather Working Group Certified

Stories

Our Innovation

BUILDING PARTNERSHIPS TO ADVANCE ANIMAL WELFARE

10 October 2020
Along with DECKERS, we are part of a number of initiatives aimed at improving animal welfare standards across the industry
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Our Innovation

Innovating an Icon: UGGplush™

8 October 2020
Our innovative UGGplush™ uses UGGpure™, a recycled polyester backing, and TENCEL™ Lyocell, a sustainably sourced fiber made from wood pulp.
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Our Innovation

PART OF A FAMILY: OUR COMMITMENTS TO MATERIAL INNOVATION

1 October 2020
Our materials and supply chain are a huge part of our journey to corporate sustainability, which is why we stand behind UNGC Sustainable Development Goal #12 – Responsible Consumption & Production.
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Our Innovation

OUR APPROACH TO ANIMAL WELFARE

28 September 2020
UGG is committed to empowering you with information on the materials that go into our products, particularly animal-based materials, and drive confidence in our commitment to ensuring a responsible supply chain.
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Our Innovation

OUR MATERIALS

28 September 2020
Our materials and supply chain are a huge part of our journey to corporate sustainability, which is why we support responsible consumption and production. We are always seeking sustainable alternatives for key materials, and strive to source materials like leather, cotton, wool and down from suppliers that are certified by third-party benchmarking organizations.
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