We are committed to continually working to make our products better both for you and our planet. We achieve this through using innovative materials, and our team is working towards the target that 75% of all fibers used in UGG footwear be made from preferred materials by 2027. We have passionate teams building the framework that make these changes possible, that constantly imagine and re-imagine what it means to make a meaningful impact.
You can read more about our policies, projects and partnerships here and find out exactly how we are progressing against our targets.
Innovation
98% of the total wool used for our footwear is repurposed from sheepskin that is a by-product of the food industry – not shorn virgin wool
Innovation
100% of leather used in UGG products are Leather Working Group Certified
For Autumn/Winter 2022, we are excited to evolve the well-loved boot, the Fluff Momma Sugar Capsule which is here with three new styles featuring renewable materials like Sorona®, TENCEL™ Lyocell and Sugarcane EVA.
Crafted to last: The history behind the UGG brand’s Classic Boot
13 October 2022
For four-and-a-half decades, the simple, honest design and universal style of the Classic Boot have made it the go-to for millions globally. Learn about its sustainable evolution, from UGG team members Helene Frain and John Graebin.
One step closer to a regenerative future: Spotlight on the new Classic Mini Regenerate giving intensive farming the boot
13 October 2022
As part of our Autumn/Winter 2022 collection, we are excited to announce the launch of our first UGG Classic made with regenerative materials. It’s our first ever classic style UGG boot to feature sheepskin sourced from a farm that practices regenerative principles - Atkins Ranch.
The latest sustainability report from our parent company, Deckers Brands, highlights our progress toward sustainable material goals and a regenerative future.
This month sees the launch of the eagerly-awaited Materials Hub, created in collaboration with the Council of Fashion Designers of America (CFDA) and hosted on its digital platform.
Today we’re proud to introduce our new AW21 Icon-Impact Collection, which features reclaimed wool, a low carbon impact material. To reimagine our UGG Classics into more sustainable pieces, we have come up with UGGplush™ and UGGcycle™, honoring our most iconic fiber, wool, as well as Sugarcane Outsole made from renewable sugarcane.
LIFE CYCLE ASSESSMENTS: AN INTERVIEW WITH SALLY YINGST
28 April 2021
LCA or Life Cycle Assessment – this is a term that many of us have heard, but what does it really mean and why are they important?
We speak to Sally Yingst, Product and Packaging Sustainability Manager at Deckers Brands, to find out.
Material innovation and seeking more sustainable alternatives whenever possible are key parts of the work we do at UGG as part of our ongoing sustainability journey.
Seeking and using innovative, alternative materials that are long-lasting, versatile, and low-impact is a key part of our commitment to make our products better both for you and our planet.
The California-based lifestyle brand UGG® has teamed up with the online retailer Zappos.com to create its first inclusive footwear collection. UGG® UNIVERSAL features two heritage styles – the Classic Short and Neumel – reimagined with adaptive elements such as oversized zippers and adjustable laces.
Global Ratings App Good On You Recognises FEEL GOOD Platform
28 February 2021
We are proud to share that following the launch of the FEEL GOOD site in 2020, our brand’s score on Good On You has increased from ‘Not Good Enough’ to ‘It’s a Start’, placing UGG amongst the top performing large brands.
PART OF A FAMILY: OUR COMMITMENTS TO MATERIAL INNOVATION
1 October 2020
Our materials and supply chain are a huge part of our journey to corporate sustainability, which is why we stand behind UNGC Sustainable Development Goal #12 – Responsible Consumption & Production.
UGG is committed to empowering you with information on the materials that go into our products, particularly animal-based materials, and drive confidence in our commitment to ensuring a responsible supply chain.
Our materials and supply chain are a huge part of our journey to corporate sustainability, which is why we support responsible consumption and production. We are always seeking sustainable alternatives for key materials, and strive to source materials like leather, cotton, wool and down from suppliers that are certified by third-party benchmarking organizations.
