UGG® Community Projects | People Power Our Product, Purpose and Our…

Feel Good.

PUTTING PEOPLE FIRST

People power our product, our purpose, and our planet. That’s why we promote diversity, gender equality, female empowerment, and inclusion for all. We advocate for our employees, our customers, our community, and beyond.

You can read more about our policies, projects and partnerships here and find out exactly how we are progressing against our targets.

Community
We have empowered over 33,000 women through the HERproject, and plan to empower 100,000 women by 2027
Community
In 2020 we donated $125,000 to GLAAD – a nonprofit accelerating acceptance and advancing equality for the LGBTQ+ community

Stories

Article

UGG Supports LGBTQ+ Rights

22 June 2021
As our digital lives intersect with our new post-COVID world, the communities we belong to are everything. At UGG, the heart of our community is diverse, equal, and proud.
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Article

UGG DONATES $500,000 TO NONPROFITS

16 June 2021
This year’s recipients include Pacific Pride Foundation, First Nations Development Institute, TASH, Equal Justice Initiative, Advancement Project, Greenlining Institute, Students Deserve, Asian Law Caucus: Asian Americans Advancing Justice, Homeboy Industries, and National Urban League.
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Article

UGG Commits to Inclusivity with The Valuable 500

18 May 2021
As part of our ongoing commitment to extend the feeling of UGG® universally, we are joining The Valuable 500 – a global movement putting disability inclusion on the business leadership agenda.
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Interview

Interview with Brooke Beshai

28 February 2021
Brooke Beshai, Director of Sustainability and Compliance for Deckers Brands – which includes UGG, HOKA, Teva, and Sanuk – looks ahead to 2021, sharing her thoughts on key sustainability trends and areas of focus for UGG this year.
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Interview

DECKERS COMMITTED TO CREATING A BETTER TOMORROW

22 February 2021
As we celebrate Black History Month and following the events of last year when #BlackLivesMatter protests around the world laid bare the scale and impact of institutionalised racism, Dave Powers, Deckers Brands President and CEO, addresses the need to take an active stand against discrimination in every form.
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Our Community

DECKERS COMMITMENT TO UNGC SUSTAINABLE DEVELOPMENT GOALS

12 October 2020
The Sustainable Development Goals were adopted by all United Nations Member States in 2015 as a universal call to action for companies to align on human rights, labor, environment, and anti-corruption, and take actions that advance societal goals.
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Interview

PEOPLE POWER - ANDREA O’DONNELL

8 October 2020
Andrea O'Donnell, President, UGG® of Deckers Brands since 2016, shares her thoughts on the company’s commitment to people and the planet.
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Article

PART OF A FAMILY: OUR COMMITMENTS TO OUR COMMUNITY

30 September 2020
In alignment with our commitment to UNGC sustainable development goals, we as part of the Deckers family have set a range of targets relating to human rights, gender equality and quality education.
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Article

ONE MILLION DOLLARS FOR COVID-19 PANDEMIC RELIEF EFFORTS #UGGTOGETHER

25 September 2020
UGG and parent company Deckers Brands launch the Better Together initiative to donate over a million dollars to relieve suffering caused by the pandemic.
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Article

STRIVING FOR DIVERSITY, INCLUSION AND EQUALITY IN THE FASHION INDUSTRY

23 September 2020
Diversity, inclusion and equality is fundamental to UGG, both within our walls and across the communities we engage with. We are committed to promoting and championing these values through everything we do and strive to create a culture of inclusion where employees can freely and equally contribute regardless of gender, gender identity, age, race, disability, or sexual orientation. All of our employees are regularly trained in our CODE OF ETHICS, which outlines these values.
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Article

Supporting LGBTQ+ Communities

21 September 2020
UGG has been a proud partner of the Pacific Pride Foundation (PPF) for five years, an essential platform for connecting people, driving community and togetherness and standing in solidarity visibly with the LGBTQ+ community.
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Article

EMPOWERING WOMEN WITH HERPROJECT

20 September 2020
As part of our commitment to reducing inequality, and doing our part to build a sustainable and socially responsible business, in 2016 we partnered with BSR’s HERproject. HERproject is a collaborative initiative that brings global brands like ours together with suppliers and local NGOs to empower women.
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Article

Saying no to racism #UGGTOGETHER

15 September 2020
In June 2020 we publicly pledged to do more in the fight against racism, following the death of George Floyd and the resulting protests around the world as racial injustice, continues to impact millions of people.
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