Feel Good. ABOUT OUR COMMUNITY

Celebrated each year on the third Monday of January, the Martin Luther King Jr. Day of Service is an occasion to remember the civil rights leader’s life and legacy, but it is also a call to action for every American to help build a better community – a ‘day on, not a day off’.

As our digital lives intersect with our new post-COVID world, the communities we belong to are everything. At UGG, the heart of our community is diverse, equal, and proud.

This year’s recipients include Pacific Pride Foundation, First Nations Development Institute, TASH, Equal Justice Initiative, Advancement Project, Greenlining Institute, Students Deserve, Asian Law Caucus: Asian Americans Advancing Justice, Homeboy Industries, and National Urban League.

As part of our ongoing commitment to extend the feeling of UGG® universally, we are joining The Valuable 500 – a global movement putting disability inclusion on the business leadership agenda.

Brooke Beshai, Director of Sustainability and Compliance for Deckers Brands – which includes UGG, HOKA, Teva, and Sanuk – looks ahead to 2021, sharing her thoughts on key sustainability trends and areas of focus for UGG this year.

As we celebrate Black History Month and following the events of last year when #BlackLivesMatter protests around the world laid bare the scale and impact of institutionalised racism, Dave Powers, Deckers Brands President and CEO, addresses the need to take an active stand against discrimination in every form.

The Sustainable Development Goals were adopted by all United Nations Member States in 2015 as a universal call to action for companies to align on human rights, labor, environment, and anti-corruption, and take actions that advance societal goals.

Andrea O'Donnell, President, UGG® of Deckers Brands since 2016, shares her thoughts on the company’s commitment to people and the planet.

In alignment with our commitment to UNGC sustainable development goals, we as part of the Deckers family have set a range of targets relating to human rights, gender equality and quality education.

UGG and parent company Deckers Brands launch the Better Together initiative to donate over a million dollars to relieve suffering caused by the pandemic.

Diversity, inclusion and equality is fundamental to UGG, both within our walls and across the communities we engage with. We are committed to promoting and championing these values through everything we do and strive to create a culture of inclusion where employees can freely and equally contribute regardless of gender, gender identity, age, race, disability, or sexual orientation. All of our employees are regularly trained in our CODE OF ETHICS, which outlines these values.

UGG has been a proud partner of the Pacific Pride Foundation (PPF) for five years, an essential platform for connecting people, driving community and togetherness and standing in solidarity visibly with the LGBTQ+ community.

As part of our commitment to reducing inequality, and doing our part to build a sustainable and socially responsible business, in 2016 we partnered with BSR’s HERproject. HERproject is a collaborative initiative that brings global brands like ours together with suppliers and local NGOs to empower women.

In June 2020 we publicly pledged to do more in the fight against racism, following the death of George Floyd and the resulting protests around the world as racial injustice, continues to impact millions of people.