Strengthening communities this holiday season with PFLAG National and…
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Strengthening communities this holiday season with PFLAG National and Sad Girls Club

“It was exactly what I needed at that time: a sense of community.” “I felt so comforted and appreciated and loved.” “Being a part of such a supportive group reminds us that we are not alone.” “I really felt my confidence boosted.”

These are just some of the words from the people who have benefited from the two nonprofit organizations UGG is partnering with this holiday season.

At UGG, we believe in the empowerment of all people. We want to use the power we have as a business to make a lasting positive impact, and support organizations that share our values. This winter, our partnerships focus on improving mental well-being and building community. Therefore, we have chosen to support PFLAG National, the first and largest organization dedicated to creating a caring, just, and affirming world for LGBTQ+ people and the people who love them; and Sad Girls Club, which provides mental health resources for women of color. A total of $100,000 will be donated, with $50,000 for each organization.

With hundreds of chapters and more than 325,000 members and supporters, PFLAG has been saving LGBTQ+ lives, strengthening families, and changing hearts, minds, and laws for 50 years..

Championing diversity in the UGG workforce and customer base are key to our brand. Alongside supporting the PFLAG National mission, our partnership, which will continue from the holiday season throughout the following year, will allow our staff to receive guidance from PFLAG National Learning and Inclusion staff through their Straight for EqualityTM program, creating intentional conversations that will help inform our aspirations to align our entire consumer journey with principles and a point of view that is inclusive of all.

Founded in 2017, Sad Girls Club provides mental health services to women and girls of color, with members in five continents and over 40 countries. It seeks to destigmatize conversations around mental health and create safe physical spaces for these women to connect.

UGG funding will go directly towards the Sad Girls Club therapy impact fund, Remedy, a new program launched on World Mental Health Day 2022. Remedy provides one-to-one therapy sessions, and due to UGG funding, for one year nine women will receive therapy at no cost. In addition, UGG giving will fund a program coordinator position as well as general support to ensure the foundational operations of the nonprofit continue to thrive and impact our community.

There is incredible strength in compassion, connection, and community. And we stand together with those impactful nonprofits doing the work to remind people they are part of something larger. Going forward, UGG will continue to partner with organizations that champion inclusivity and improve the mental well-being of our community.

To read more about our pledge to people and planet, and the work we’ve done so far, visit

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