UGG® Materials | About UGGpure™ Responsible Wool and Sustainable…
Our Innovation


Our materials and supply chain are a huge part of our journey to corporate sustainability, which is why we support responsible consumption and production. We are always seeking sustainable alternatives for key materials, and strive to source materials like leather, cotton, wool and down from suppliers that are certified by third-party benchmarking organizations.

We also want to be fully transparent about the materials we use, and the key to transparency is traceability. Traceability in our supply chain is a big focus for us, and we have already made great strides in this area, but we want to do even better. Currently, we are able to trace 100% of our sheepskin back to the country of origin and the vast majority of all other hides back to the country of origin.

Below are some of the key materials we use, and how we innovate to make them the best they can be.


UGG brand’s most used fiber is re-purposed wool, which is blended into our UGGpure™ proprietary technology. UGGpure™ is a more responsible material because it reduces our use of virgin wool, uses less water and energy, and emits less CO2 when compared to virgin market wool.


We have absolutely no tolerance for animal cruelty. In 2017, we supported the Textile Exchange’s RESPONSIBLE WOOL KICK START PROGRAM in order to bring smaller, family-owned farms into the Responsible Wool Standard initiative, and increase the availability of certified wool in supply chains. This will have a ripple effect on the industry as a whole, creating more access to responsibly-raised wool. Our donation has already helped approximately 50 small farm operations become Responsible Wool Standard certified, something these small farms would not normally be able to afford. This kind of milestone sets a precedent for the rest of the industry, motivating other companies to take action.


We strive to source 100% of our leathers from tanneries certified by the Leather Working Group, which promotes sustainable business practices within the leather industry. This achievement is critical to reaching our UNGC Sustainable Development Goals. Much of our traceability efforts are focused on how our leather is sourced. One of our valued partnerships is with the Leather Working Group’s Animal Welfare Group (AWG). The primary objective of the AWG is education of the leather value chain on animal welfare. This group prioritizes their efforts around traceability, protocols, assurance schemes, and risk mapping.


We are committed to seeking more sustainable alternatives for key materials. We understand the importance of sourcing cotton produced in a way that is better for the people who produce it and the environment in which it grows.


We use a limited amount of down in our products. Our strict ETHICAL SOURCING AND ANIMAL WELFARE POLICY requires all down must be Responsible Down Certified, which requires that animals have not been subjected to maltreatment like force-feeding or live-plucking.


We look at sustainability holistically, from product design, to product materials, to packaging. We are proud to have conducted a lifecycle assessment (LCA), setting ambitious but attainable packaging goals to further our environmental savings. From increasing our use of Forest Stewardship Council (FSC) paper, to using less plastic and paper, we are doing our part to reduce the environmental impact of our packaging materials.

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