FEELGOOD | UGG® Sustainability Strategy | Our Journey To A More…

Feel Good.

“These are critical times when we must all play our part in shaping a sustainable future. FEEL GOOD is a site dedicated to our CSR strategy, communicating our commitments to people and the planet."

Andrea O'Donnell, President of Fashion Lifestyle at Deckers Brands
Our Community

PEOPLE POWER - ANDREA O’DONNELL

08.10.20
Andrea O'Donnell, President, UGG® of Deckers Brands since 2016, shares her thoughts on the company’s commitment to people and the planet.
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Our Environment

Farming: the future is regenerative

26.09.20
We are proud to be partnering with the Savory Institute as frontier founders of the Savory Institute’s Land to Market program, working to protect ecosystems and reverse environmental degradation.
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Our Environment

Fashion + Fact – getting closer to the data

28.09.20
We are working with expert partners to play our part in reducing our greenhouse gas (GHG) emissions in line with the Paris Agreement goals through Science Based Targets.
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Our Community

Saying no to racism #UGGTOGETHER

15.09.20
In June 2020 we publicly pledged to do more in the fight against racism, following the death of George Floyd and the resulting protests around the world as racial injustice, continues to impact millions of people.
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Our Community

DECKERS COMMITMENT TO UNGC SUSTAINABLE DEVELOPMENT GOALS

12.10.20
The Sustainable Development Goals were adopted by all United Nations Member States in 2015 as a universal call to action for companies to align on human rights, labor, environment, and anti-corruption, and take actions that advance societal goals.
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Our Innovation

Innovating an Icon: UGGplush™

08.10.20
Our innovative UGGplush™ uses UGGpure™, a recycled polyester backing, and TENCEL™ Lyocell, a sustainably sourced fiber made from wood pulp.
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Our Environment

Explore our projects and collaborations

Our Community

Read more about what we are doing here

Our Innovation

Discover how we innovate to create our products