FEELGOOD | UGG® Sustainability Strategy | Our Journey To A More…

Feel Good.

These are critical times when we must all play our part in shaping a sustainable future. FEEL GOOD is a site dedicated to our purpose driven strategy, communicating our commitments to people and the planet.

Our Innovation

Plant-based fashion never felt this wild

11.11.22
For Autumn/Winter 2022, we are excited to evolve the well-loved boot, the Fluff Momma Sugar Capsule which is here with three new styles featuring renewable materials like Sorona®, TENCEL™ Lyocell and Sugarcane EVA.
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Our Community

Strengthening communities this holiday season with PFLAG National and Sad Girls Club

11.11.22
This winter, our partnerships focus on improving mental well-being and building community. Therefore, we have chosen to support PFLAG National and Sad Girls Club.
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Our Innovation

One step closer to a regenerative future: Spotlight on the new Classic Mini Regenerate giving intensive farming the boot

13.10.22
As part of our Autumn/Winter 2022 collection, we are excited to announce the launch of our first UGG Classic made with regenerative materials. It’s our first ever classic style UGG boot to feature sheepskin sourced from a farm that practices regenerative principles - Atkins Ranch.
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Our Environment

How to live a more sustainable and regenerative lifestyle

13.10.22
We recently spoke to Lisa Mabe, marketing and communications lead for the Land to Market program, about ways that everyone – from city dweller to rural resident - can incorporate more regeneration into their day-to-day life.
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Our Innovation

Crafted to last: The history behind the UGG brand’s Classic Boot

13.10.22
For four-and-a-half decades, the simple, honest design and universal style of the Classic Boot have made it the go-to for millions globally. Learn about its sustainable evolution, from UGG team members Helene Frain and John Graebin.
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Our Environment

Explore our projects and collaborations

Our Community

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Our Innovation

Discover how we innovate to create our products