Feel Good. A JOURNEY TOWARDS A REGENERATIVE WORLD

For Autumn/Winter 2022, we are excited to evolve the well-loved boot, the Fluff Momma Sugar Capsule which is here with three new styles featuring renewable materials like Sorona®, TENCEL™ Lyocell and Sugarcane EVA.

This winter, our partnerships focus on improving mental well-being and building community. Therefore, we have chosen to support PFLAG National and Sad Girls Club.

As part of our Autumn/Winter 2022 collection, we are excited to announce the launch of our first UGG Classic made with regenerative materials. It’s our first ever classic style UGG boot to feature sheepskin sourced from a farm that practices regenerative principles - Atkins Ranch.

We recently spoke to Lisa Mabe, marketing and communications lead for the Land to Market program, about ways that everyone – from city dweller to rural resident - can incorporate more regeneration into their day-to-day life.

For four-and-a-half decades, the simple, honest design and universal style of the Classic Boot have made it the go-to for millions globally. Learn about its sustainable evolution, from UGG team members Helene Frain and John Graebin.