Feel Good. A JOURNEY TOWARDS A MORE SUSTAINABLE FUTURE

Today we’re proud to introduce our new AW21 Icon-Impact Collection, which features reclaimed wool, a low carbon impact material. To reimagine our UGG Classics into more sustainable pieces, we have come up with UGGplush™ and UGGcycle™, honoring our most iconic fiber, wool, as well as SugarSole™ made from renewable sugarcane.

UGG® commits to planting one tree for every pair of shoes purchased from its Icon-Impact Collection

Each year, Fashion Revolution releases its Fashion Transparency Index ranking 250 of the world’s largest fashion brands and retailers according to how much information they disclose about social and environmental policies, practices, and impact in their operations and supply chain.

July 29 marks Earth Overshoot Day – the day in our year when it is estimated that human consumption of natural resources exceeds the Earth’s ability to replace those resources.

As our digital lives intersect with our new post-COVID world, the communities we belong to are everything. At UGG, the heart of our community is diverse, equal, and proud.

This year’s recipients include Pacific Pride Foundation, First Nations Development Institute, TASH, Equal Justice Initiative, Advancement Project, Greenlining Institute, Students Deserve, Asian Law Caucus: Asian Americans Advancing Justice, Homeboy Industries, and National Urban League.