FEELGOOD | UGG® Sustainability Strategy | Our Journey To A More…

Feel Good.

These are critical times when we must all play our part in shaping a sustainable future. FEEL GOOD is a site dedicated to our CSR strategy, communicating our commitments to people and the planet.

Our Innovation

UGG Launches Partnership with CFDA

18.10.21
This month sees the launch of the eagerly-awaited Materials Hub, created in collaboration with the Council of Fashion Designers of America (CFDA) and hosted on its digital platform.
Read more
Our Innovation

UGG brand’s material innovations for Icon-Impact

30.09.21
Today we’re proud to introduce our new AW21 Icon-Impact Collection, which features reclaimed wool, a low carbon impact material. To reimagine our UGG Classics into more sustainable pieces, we have come up with UGGplush™ and UGGcycle™, honoring our most iconic fiber, wool, as well as SugarSole™ made from renewable sugarcane.
Read more
Our Environment

UGG® commits to One Tree Planted

30.09.21
UGG® commits to planting one tree for every pair of shoes purchased from its Icon-Impact Collection
Read more
Our Environment

How UGG scores on Fashion Transparency Index 2021

09.09.21
Each year, Fashion Revolution releases its Fashion Transparency Index ranking 250 of the world’s largest fashion brands and retailers according to how much information they disclose about social and environmental policies, practices, and impact in their operations and supply chain.
Read more
Our Environment

Earth Overshoot Day: How is UGG working to #MoveTheDate?

28.07.21
July 29 marks Earth Overshoot Day – the day in our year when it is estimated that human consumption of natural resources exceeds the Earth’s ability to replace those resources.
Read more
Our Community

UGG Supports LGBTQ+ Rights

22.06.21
As our digital lives intersect with our new post-COVID world, the communities we belong to are everything. At UGG, the heart of our community is diverse, equal, and proud.
Read more

Our Environment

Explore our projects and collaborations

Our Community

Read more about what we are doing here

Our Innovation

Discover how we innovate to create our products